Top 10 Universities in Pakistan: How to Actually Choose
Rankings disagree because they measure different things. The consistently strong institutions, what each is known for, and the checks that matter more than rank.
The June 2026 Spam Update: Why Disavowing Will Not Help
The June 2026 spam update did not target link spam, so disavowing will not help. What it hit, how to tell if you were affected, and what recovery takes.
How to Vet an SEO Agency: Google’s Own Framework
In June 2026 Google published a framework for checking whether your SEO is telling the truth, naming AEO and GEO. Here it is, applied to my own work.