About Shahzaib Ul Hassan
SEO strategy built through years of real work
I am the founder of ShazzSEO and Otrainings, and a Senior SEO Consultant focused on semantic SEO, technical SEO, topical authority, GEO, AEO and practical automation.
Building, testing and ranking websites since 2009.
Shahzaib Ul HassanSenior AI SEO Consultant & Automation Engineer
10+ yearsSEO, content and WordPress experience
1,000+ projectsAcross freelance, agency and consulting work
177 websitesRanked through technical and semantic SEO
The short version
I learned SEO by doing the work
I started building and testing websites in 2009. Since then, I have worked across freelancing, training, consulting and in-house team leadership. That path taught me to judge an SEO idea by what happens after it is implemented, not by how impressive it sounds in a presentation.
Today my work connects technical SEO, search intent, entities, topical coverage and editorial quality. I also build automation for the repetitive parts of research, publishing and reporting, while keeping strategy, review and accountability human.
I do not promise a guaranteed ranking position. Search results depend on competition, site condition, authority, execution and time. I measure progress through qualified visibility, clicks, leads, conversions and durable indexation.
Earlier chapters
The work started before the titles
The education, experiments and teaching work behind the career are part of the story too. This section restores that context without mixing it with the professional evidence gallery.
I began experimenting with Blogspot, websites, AdSense and search optimisation in 2009. From 2009 to 2014, most of the work was self-directed learning: building, breaking, testing and understanding why some pages earned visibility while others did not.
My postgraduate education included study at COMSATS University Lahore and Riphah International University. During university in 2015, I worked on professional and volunteer projects and taught in schools and academies to help fund the work.
Freelancing became a serious professional path in 2016. The lessons from client delivery, marketplaces and community work later shaped Otrainings: a practical training initiative built to share field experience rather than theory alone.
Selected professional proof
Features, training, speaking and recognition
These are original photographs and archived materials from my work. Captions explain what each item documents so the evidence is useful, not decorative.
Community archive
Teaching, events and the Fiverr community
Community leadership has been an important part of my career. The photographs below document meetups, training and conversations with freelancers in Pakistan.
Student feedback archive
Teaching is valuable when learners can apply the ideas independently. This archived Instagram post preserves feedback from that training work.
Official Fiverr feature · #MakingItWork
Featured in Fiverr's official global video
During the COVID lockdown, Fiverr included me in its official work-from-home community video. It was a proud opportunity to represent Pakistan alongside freelancers and creators from around the world.
This is the original post published by Fiverr on Instagram.
View the original Fiverr postCareer archive
From early websites to search automation
- 2009
Started building websites and learning how search, content and user behaviour connect.
- 2010s
Built a freelance career, delivered client projects and became active in training and community work.
- Today
Lead SEO strategy and automation across semantic search, technical SEO, GEO and AEO.
Formal learning
Selected search and digital credentials
Certificates support experience; they do not replace it. These documents cover search advertising, analytics, technical and on-page SEO, keyword research and social-media strategy.
How I work
Evidence before opinion
Start with the real problem. Crawl data, search demand, competitive coverage, Search Console behaviour and business purpose come before tactics.
Separate experience from fact. First-hand observations are identified clearly, and important factual claims should point to reputable sources.
Review AI-assisted work. Automation can accelerate research and production, but final recommendations and published material need human judgment.
Update when the evidence changes. Articles and recommendations should be revised when platforms, products or search guidance change.
Verify my work
Profiles and published work
Build useful work and share what it teaches
My long-term aim is to use what I have learned to contribute to Pakistan's digital-skills ecosystem and collaborate on work that creates measurable value. If you have a serious search, content or automation problem, send me the site, the market and the outcome you want.
Discuss your SEO project