AI SEO Automation Services – Custom ChatGPT & Claude Tools

Why Custom Rather Than Off-the-Shelf

Plenty of SEO tools have bolted AI onto their product. They are fine, and I use several. But they are built for the average customer, which means they are built for nobody in particular.

A custom build knows your niche, your tone, your competitors and your reporting format. It does the specific thing you do every week rather than a generic version of it. And you are not paying per seat forever for a feature you use twice a month.

How the Build Works

1. Call. We go through your week and find what is eating the hours. Usually it is obvious within twenty minutes.
2. Scope. I tell you what is worth automating, what is not, and roughly what each piece takes. Some things genuinely should stay manual and I will say so.
3. Build. I build it, you test it on real work.
4. Handover. You get the tool, the prompts, and documentation on how to change it. It is yours.

What Happens After Handover

You own the tool, the prompts and the documentation. That is the point of building rather than renting, and it means the relationship does not have to continue for the tool to keep working.

In practice most people change two things in the first month: the wording of the output, so it reads the way they write, and the alerting threshold, because the first version is usually either too noisy or too quiet. Both are documented as the things you will want to adjust.

If your workflow changes materially later, you can extend it yourself, hand it to a developer, or come back to me. None of those routes are locked.

What I Will Not Automate

Automation has a boundary. Cross it and you get a machine that produces damage quickly.

So before the pricing, here is where I stop.

Anything that publishes without a human

I will build you a tool that drafts, researches, briefs and structures. I will not build one that publishes straight to a live site.

Not because the writing is always bad. Because the failure mode is silent. A tool producing subtly wrong content for six weeks does more harm than one that breaks loudly on day one, and nobody notices until the rankings go.

Judgement calls dressed as rules

Deciding whether two pages should be merged. Whether a topic is worth entering. Whether a client’s claim is defensible. These look automatable and are not, because the right answer depends on context a tool cannot see.

I automate the gathering. You keep the deciding.

Link acquisition

Automated outreach produces exactly the kind of links that cost more than they return. This stays manual and selective, and it is not a limitation I am planning to remove.

Anything with one input a month

If a task genuinely happens rarely, automating it costs more than doing it by hand. I will tell you when that is the case rather than build it and invoice you.

Anything that scales a bad idea

This is the one people push hardest on. If the underlying approach is wrong, automation does not fix it, it industrialises it. Producing four hundred thin pages a month is worse than producing four, not better.

I have turned down builds for exactly this reason. Usually the honest answer is that the process needs fixing before anything gets automated, and that conversation is cheaper than the build would have been.

Why Me

There is a gap between people who understand SEO and people who can build software. Most of this field sits on one side of it.

SEOs buy tools and use them roughly as intended. Developers build tools without knowing which outputs actually matter. What you usually end up with is something impressive that solves a problem you did not have.

I do both sides, which mainly means I build smaller things than people expect. The useful tool is rarely the ambitious one. It is the boring one that removes four hours a week, runs without supervision, and does not need me to keep it alive.

And you own it at the end. The code is yours, it runs on your keys, and it does not stop working if you stop talking to me. I have no interest in building you a dependency.